Product Description

Im no big supporter of the very cheap but definitely not targeted campaigns. To the contrary I believe in using email marketing the way it was supposed to be years ago: as personalized direct marketing method, targeted to and for the receiver reading it.

If you dont want to annoy your readers with your advertising, dont shot in the masses but explicitly address the people really interested in your product. Select from sociodemographic criteria and interests. Speaking of retargeting: Use the respondents behaviour from previous campaigns!